“An idea can turn to dust or magic, depending on
the talent that rubs against it.”
— William Bernbach
— William Bernbach
What:
Senior Level Copywriter and Brand Strategist
Senior Level Copywriter and Brand Strategist
Why:
So you can secure the talents of a high-technology veteran, someone who has helped to launch entire companies, products and new marketing initiatives. Someone whose work repositioning a firm into a stellar IPO contributed to both an ADDY and an Excellence in Business award. Someone skilled in concepting, positioning and executing campaigns through all forms of media including interactive, print, PR and broadcast.
How:
With over fourteen years of experience building brands that deliver.
I currently operate as an independent brand strategist and copywriter, focusing over fourteen years of professional experience to create solid brands for a variety of B2B clients. My client roster includes industry leaders such as UPS, Misys Healthcare and Genex. My work entails extensive discovery sessions, including interviews of both clients and their customers. It proceeds to rigorous concepting sessions to identify tactical issues, plan go-to-market strategies and create brand thematics. It finishes with copy development of all forms from taglines, to advertising and public relations, to complete collateral and Web site executions. In short, I help businesses rollout, rename, rebrand and renew their market positions. And I do it through agility, teamwork and a desire to see my clients succeed.
So you can secure the talents of a high-technology veteran, someone who has helped to launch entire companies, products and new marketing initiatives. Someone whose work repositioning a firm into a stellar IPO contributed to both an ADDY and an Excellence in Business award. Someone skilled in concepting, positioning and executing campaigns through all forms of media including interactive, print, PR and broadcast.
How:
With over fourteen years of experience building brands that deliver.
I currently operate as an independent brand strategist and copywriter, focusing over fourteen years of professional experience to create solid brands for a variety of B2B clients. My client roster includes industry leaders such as UPS, Misys Healthcare and Genex. My work entails extensive discovery sessions, including interviews of both clients and their customers. It proceeds to rigorous concepting sessions to identify tactical issues, plan go-to-market strategies and create brand thematics. It finishes with copy development of all forms from taglines, to advertising and public relations, to complete collateral and Web site executions. In short, I help businesses rollout, rename, rebrand and renew their market positions. And I do it through agility, teamwork and a desire to see my clients succeed.
By working on one of the largest Web site executions in existence.
For sixteen months, I worked under contract with UPS and developed content for their Web site redesign project. I mastered an extensive Content Management System, producing copy for all domestic and international versions of the site (100,000+ pages). In addition to copy deployment, I led the team that developed the subnavigation architecture and processed internal language translations for the project.
For sixteen months, I worked under contract with UPS and developed content for their Web site redesign project. I mastered an extensive Content Management System, producing copy for all domestic and international versions of the site (100,000+ pages). In addition to copy deployment, I led the team that developed the subnavigation architecture and processed internal language translations for the project.
By working as a senior writer and brand developer at charbaxter.communications.
For over two years, I worked with this advertising/marketing agency that specializes in high technology and other intelligent markets. My experience there covered a wide range of industries including Telecommunications, Healthcare, e-Learning, Software (ERP, CRM, Application Integration-just to name a few), Human Resources, Financial Services, Sales Training and various B2B Consultancies.
For over two years, I worked with this advertising/marketing agency that specializes in high technology and other intelligent markets. My experience there covered a wide range of industries including Telecommunications, Healthcare, e-Learning, Software (ERP, CRM, Application Integration-just to name a few), Human Resources, Financial Services, Sales Training and various B2B Consultancies.
By working as a copy editor for Year One, Inc.
For four years, I worked as a copy editor and writer for this industry leader in automotive technology. As copy editor for the firm's in-house graphics department, I managed four writers in a deadline-driven environment, and supervised copy development for the company's nine catalogs (7000+ pages). My editorial duties included writing for Year One's Restoration Review, a publication geared to the automotive enthusiast. I started with this firm as a copywriter, and was promoted to the position of copy editor after only seven months.
By working as a freelance marketing/advertising consultant.
For one year, I functioned as a freelance consultant, providing advertising concept and logo design for Lodging Management Systems, a software provider to the hospitality industry. I also served as a market strategist for the Maryland Citizen, a political journal located "inside the beltway”, where I created promotional strategies and wrote most marketing materials for the publication's launch.
For one year, I functioned as a freelance consultant, providing advertising concept and logo design for Lodging Management Systems, a software provider to the hospitality industry. I also served as a market strategist for the Maryland Citizen, a political journal located "inside the beltway”, where I created promotional strategies and wrote most marketing materials for the publication's launch.
By working as an account executive and advertising writer/designer.
For about one year I worked as an account executive for the Maryland Pennysaver, a direct mail advertising publication, and National Campus Products, a scholastic sports advertising firm. My work included the generation of multiple new accounts, and the conceptualization of effective advertising needed to maintain those accounts. In the case of N.C.P., I also hired and trained new representatives to expand their Delaware/Maryland territory.
For about one year I worked as an account executive for the Maryland Pennysaver, a direct mail advertising publication, and National Campus Products, a scholastic sports advertising firm. My work included the generation of multiple new accounts, and the conceptualization of effective advertising needed to maintain those accounts. In the case of N.C.P., I also hired and trained new representatives to expand their Delaware/Maryland territory.
With a BA in Communications from Loyola College.
I hold a Bachelor of Arts Degree in Communications with a specialization in Advertising from Loyola College in Baltimore, MD.
I hold a Bachelor of Arts Degree in Communications with a specialization in Advertising from Loyola College in Baltimore, MD.
Where:
I live in Atlanta, but I am willing to travel as needs require.
I live in Atlanta, but I am willing to travel as needs require.
When:
Available immediately.
